|
Classified:
1/6 page vertical - 2-5/16" wide x 4-3/4" deep
1/6 page horizontal - 4-7/8" wide x 2-1/4" deep
1/12 page - 2-5/16" wide x 2-1/4" deep
Mechanical Requirements
To insure the quality and correctness of your advertisement follow the below requirements. For assistance contact the advertising department.
Accepted File Formats:
QUARKXPRESS 6.5 or earlier versions
Send all fonts required for the document – screen and printer fonts. Send all artwork used to produce your ad. Use only TIFFs and/or EPSs created in Illustrator or PhotoShop (Quark EPSs are not acceptable). Colors used in a document must be named consistently between Quark and Illustrator. Use 4-color separation for ads that are 4-color. Use Pantone® Coated colors for ads that have spot color. Include 1/8-inch bleed when required.
PHOTOSHOP 8 or earlier versions
Create PhotoShop files at 300 dpi (200 dpi minimum). Do not change the resolution of your photographs if they are not 300 dpi. Photoshop files should be CMYK, grayscale or bitmap. Save your files as TIFFs or EPSs. Do not use LZW compression or JPGs. Clipping paths should be created by hand using as few points as possible to ensure proper RIP by the printer.
ILLUSTRATOR 11 or earlier versions
Colors used in a document must be named consistently between Quark and Illustrator. Use 4-color separation for ads that are 4-color and Pantone® Coated colors for ads that have spot color.
PDFs
Adobe Acrobat 7.0 and Adobe Acrobat Distiller (7.0) If sending high resolution PDF files all fonts and images must be embedded, all elements must be encoded as CMYK or spot, the file must be identified as trapped or not trapped. We can not change or alter any PDF files. PDF files will be printed as is.
PROOFS
All materials must be submitted on CD via email (files no larger than 3.5 mb) or ftp site – ALL advertisements MUST be accompanied by a Kodak approval or dot proof. ELEVATOR WORLD will NOT guarantee quality or color correctness of any advertisement submitted with any other types of proofs or if digital materials are sent in unapproved software/format.
MATERIAL DEADLINE
Material deadline for new and revised ads or notification of pick-ups is the 1st of the month preceding the month of publication. Any material(s) received after THE 3rd WORKING DAYOF THE MONTH will be assessed a US $200.00 late penalty, appearing on the advertiser’s invoice. These materials could incur production charges at a rate of $125.00 per hour.
PRINTING/BINDING
Binding: Perfect.
Method of printing: Web Press.
Material Storage: If no instructions are received with material, materials will be destroyed.
Inserts
Contact advertising department for insert specs/shipping.
Online Advertising
Banner - 468 x 60 pixels
Logo - 95 x 50 pixels
Skyscraper - 160 x 600 pixels
|
