Elevator Ads: Companies Get Jiggy With It

We’ve seen some nice elevator ads from companies before, notably Hendrick’s campaign last year in which it dressed up numerous elevators in Canada in Victorian finery to tout the company’s delicious gin. But Hendrick’s isn’t the only one turning to vertical transportation to tout its products. Design blog Hongkiat.com recently compiled some of the more creative campaigns they’ve seen. They range from designs meant to convey the seriousness of human rights and climate change to ones that cleverly suggest you really need a Coke, Oreo cookies or a certain brand of condom. My favorite is this plastic surgeon’s ad inviting riders to be “born again” with a little nip and/or tuck. What is your favorite?

Image courtesy of My Modern Met

Image courtesy of My Modern Met

 

spacer

The Lunar Elevator is the new Space Elevator

31579cdea108f77c0b7bce3325a790cf_large

 

As you probably know, the idea of an elevator to space has been around for quite a while. It’s radical. It’s complicated and if we are being honest, it’s just cool. Well if you ask Michael Laine, President and Chief Strategic Officer of LiftPort Group, it’s going to happen by 2020. Except this one is going to be based on the moon. LiftPort Group’s mission statement says “We want to link Humanity from our Home to our Moon, to our Planets, and to the Stars”

Their plan is to use a ‘ribbon’ cable to transport material, robots and even humans to and from the surface of the moon.
This cable would be attached to a space station around the moon. In order to keep this space station stationary, it will be placed in a Lagrange Point – which is a specific location in an orbital configuration where the gravitational pull of two bodies cancel each other out.

LiftPort Group also says this could serve as a predecessor to an Earth-based elevator to the moon and is adamant about construction beginning by 2020.

If this becomes a reality, will we have to change our name to ElevatorGalaxy?

Anyway, check out their website here for more (technical) information and be sure to leave us a comment!

spacer

Is the Elevator Ride a “Zombie Moment” No More?

In the recent Vanity Fair article “Behind Closing Doors,” James Wolcott calls 2014 “the year of the elevator video.” Beginning with a short history of elevator-riding observation in popular culture, he soon delves into the drama that has been surveilled elevator rides this year.

Photograph from Getty Images; photo illustration by Vanity Fair.

You won’t find many of the cases the article mentions in the pages of ELEVATOR WORLD, ELENET or on our website. That’s because we generally don’t report on things that happen in an elevator that could happen anywhere. However, we’d like to stress that much more happiness takes place in our industry’s cabins than sad stories like these suggest.

spacer

Norway’s Bike Escalator

Biking, especially in major cities, is becoming more popular as the days go by. It is a great and not to mention fun form of exercise, plus it’s easy on the environment. Biking does however, have its uphill battles. Literally. Imagine working all day only to have to climb what seems like an endless mountain just to get home. Well the city of Trondheim, Norway says “Not in our town.” The recently updated CYCLOCABLE (formerly Trampe) is an escalator… for bikes! Designed to carry up to six riders at a time, you simply place your foot on a plate and enjoy the ride up at 4 mi (6.4 km) per hour.

CycloCable-Bicycle-Lift-1

bike_Fotor-w800-h400

As you probably know, Elevator World, Inc. is located in Mobile, AL, USA. This part of our beautiful state is not exactly known for hills. Actually it’s more known for its lack of hills. That being said, I discussed this with a couple of colleagues in the office who are avid bike riders and we all quickly agreed that this is not needed here in Mobile. That is not the case elsewhere in the U.S. and the world. I know San Fransisco, CA, could certainly benefit from a CYCLOCABLE and as one of my colleagues pointed out, so could Montreal, Canada.

The French company SKIRAIL is responsible for the most recent update to the escalator and says it is “optimistic that cities in the U.S., Europe, Canada, and Asia will contract them to build similar bicycle escalators.”

Could YOUR city benefit? Let us know why! Also be sure to check out the video below to see it in action.

Curious as to how it works? (You know we were!) Visit the CYCLOCABLE website to find out!

spacer

Corduroy Rides an Escalator

The beloved children’s book, Corduroy by Don Freeman, tells the story of a teddy bear who patiently waits for someone to buy him from a toy store in a large department store. One day, a girl named Lisa walks by with her mother. She really wants to have Corduroy but her mother says that they’d already spent enough money that day, and besides, the bear’s overalls were missing a button. Corduroy hadn’t realized that he was missing a button. So once everyone left and the store closed, he decided to go looking for his missing button.

IMG_4371

IMG_4372

IMG_4373

Corduroy climbs on a bed and, thinking he’d found his lost button, tries to pull one of the mattress’s buttons off. He succeeds but the force of pulling so hard sends him and the button flying, knocking over a lamp in the process. The security guard hears a noise, finds Corduroy and returns him to his shelf, without his button. The next morning, Lisa comes to the store with her piggy bank and buys Corduroy. She brings him into her room. Corduroy says that it doesn’t look like a palace, but this must be home. Lisa sews a button on his shoulder strap, and both of them, having finally found a friend, hug each other.

I think the book illustrates the fact that we don’t know our own personal faults, and even though we may ascend to the top, there are things we can’t do for ourselves. We need the grace of friendship with another to change and fulfill us.

spacer

ThyssenKrupp Changing 160 Years of Elevator Technology

The elevator has essentially been the same for 160 years — using a rope-dependent system. ThyssenKrupp is changing that with what they are calling MULTI elevator technology, which “places linear motors in elevator cabins, transforming conventional elevator transportation in vertical metro systems.”
According to the press release on ThyssenKrupp’s press page, this new technology will increase transportation capacities and efficiency, reduce the footprint and peak loads from the building’s power supply and reduce passenger wait times to between 15 and 30 seconds. You can expect to see buildings take on new designs, shapes and purposes, as this system no longer limits building architects and developers to the height and vertical alignment of conventional elevator shafts.

You might be thinking this is some ‘concept’ idea. Well, that’s where you’re wrong. ThyssenKrupp plans on having the first MULTI unit in tests by 2016.

It is also worth mentioning that MULTI seems to be a futuristic version/update of an old system known as paternoster, which was first used in the late 1800s (check out this Wiki page for more info and an archived post from EW Unplugged for a video of a paternoster system still in use today!) As one of the world’s leading elevator companies, we think ThyssenKrupp can drastically improve on the nearly 150 year old paternoster technology.

Check out this video to see how MULTI works. Also be sure sure to visit ThyssenKrupp’s press page for more information and videos.

 

spacer

Happy Thanksgiving!

ers-trky

 

Elevator World would like to extend a Happy Thanksgiving to our U.S. customers and advertisers. We appreciate and are thankful for your continued business. Enjoy the weekend with good food, family and friends!

The EW offices will be closed on Thursday and Friday, November 27 and 28 in observance of Thanksgiving, but will reopen Monday, December 1.

spacer

Elevators in posh Manila condo tower are not for “the help”

 

Icon Residences in downtown Manila; photo by Hans Olav Lien

Icon Residences in downtown Manila; photo by Hans Olav Lien

When word of memos posted in elevators in the upscale Icon Residences in downtown Manila, Philippines, began circulating on the Internet, many Web surfers were “horrified,” and “disgusted” by what it said: Hired help such as maids, drivers and butlers are not allowed to use the passenger elevators, but should use service elevators instead, Rappler reported. The hubbub is reminiscent of a similar uproar over the summer in New York City, where developers of a 42-story apartment tower were considering installing what came to be known as a “poor door,” or separate entrance for people who lived in the tower’s affordable units. Icon Residences property managers contend it’s nothing personal — that the “passenger elevators for residents and their guests only” has always been policy. Just how posh and exclusive are the residences? A cursory perusal of online residential listings revealed that a two-bedroom unit with maid’s quarters and one parking space was being offered for approximately 12 million Philippine pesos, or US$266,000 — really not all that much in the grand scheme of things.

spacer

If you’re stuck in an elevator…

A little story from Huffington Post’s Weird News section today: A group of college kids at the University of the West of England in Bristol became stuck in an elevator. What did they do? Sing some Aerosmith tunes of course! This video was uploaded to YouTube over the weekend. Enjoy!

spacer

Elevatorpedia

Wiki-wordmark

The elevator universe has its own online encyclopedia, “Elevatorpedia: Elevator-related Wiki“, complete with its own unicorn mascot. Started in August 2010, the site is built on the San Francisco-based wikia.com platform. To date, individual contributors have created 379 pages. Like other Wiki pages, anyone is allowed to edit the content, all the changes being chronicled in the “Recent Wiki Activity” page. In addition to the articles, the site includes pages and pages of videos and photos. Users who create an account, can chat with fellow contributors and discuss issues in the community portal.

spacer