Escalator Rider Graphic Humor

Collection Twenty-Three

As both the ELEVATOR WORLD monthly magazine and the Annual Issue grew in size the input from field men, who were also cartoonists, did not keep pace with the number of humorous graphic pieces required to spice up the contents. The old-timers had imagined odd workday situations and sketched them for ELEVATOR WORLD. Many of these multi-talented cartoonists/fieldmen had gone to the Great Penthouse in the Sky. The sketches being submitted in recent years were more apt to come from those who were people- rather than machinery-oriented. The new cartoonists saw elevators and escalators as riders rather than as installers, maintainers, engineers, etc. Probably this lack of electro-mechanical specificity was a loss to the veteran elevator men (and women) in the readership. But, as an increasing number of specifiers, buyers, owners and riders were reading ELEVATOR WORLD a trend away from electro-mechanical details and situations seemed to represent part of a growth pattern and not a major problem.

We gradually affected a close relationship with layman Bob Schochet of Highland Mills, NY, a full-time graphic artist who had a feel for how some very un-average people might relate to just as weird vertical transportation public situations. We still solicit cartoons from any hands-on person in the industry with talent, a sense of humor and imagination. However, the work of Schochet has struck a nerve with our readership and situations are provided from the field, from time to time, for his stylized treatment. Schochet's first theme involved the eye-catching escalators. These are grouped in Chapter 23.

. . . WCS

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